Campaign Goals:
Acquire 10 new students
Identify engaged target audiences and optimize ad creatives

Key Strategy & Execution:
Developed a multi-channel ad strategy for Primary, High School, and Language programs
Created a new Facebook infrastructure and linked it with Instagram
Produced custom video creatives tailored to each educational program

Performance Metrics (September 2024):
Total Ad Spend: €286
Total Leads Generated: 41
Average Cost Per Lead (CPL): €6.7

Lead Breakdown by Program:
High School: 15 leads (@ €9.52)
Primary School: 11 leads (@ €5.05)
French Language: 8 leads (@ €6.47)
Webinar: 8 leads (@ €2.50)

Impact on Brand Awareness:
Instagram Reach: Increased by 898.3% (6,629 users).
Instagram Engagement: Increased by 454.5%.
Profile Visits: 775 total visits across platforms.