Meta Ads for Laser Hair Removal Studio (Montenegro)

Campaign Objectives:
Achieve a target KPI of $3.62 per lead
Identify high-performing target audiences and ad combinations
Build social media presence from scratch

Key Actions Taken:
Instagram Growth: Developed the studio's Instagram page from the ground up
Strategy Testing: Evaluated multiple landing pages; optimized for Direct Message conversions
Creative Optimization: Conducted extensive A/B testing of various offers and ad creatives

Key Performance Results (April – August):
Total Leads: 1,637+ applications
Average Cost Per Lead (CPL): €1.30 (significantly below the KPI target)
Total Ad Spend: €2,350

Audience Reach: Scaled Instagram reach from 0 to 310,301 users

Conclusion: The campaign successfully exceeded the target KPI, establishing a cost-effective lead generation system and rapidly growing the brand's digital footprint in the Bishkek market