Meta Ads for Online Course Launch (EU)

Project Goal: Scaling an educational platform using targeted advertising.
Platform: Instagram & Meta Ads.

Objectives & KPIs:
Target KPI: Keep acquisition costs below $3.5.
Audience Discovery: Identifying and validating high-converting audience segments.
Optimization: Finding the "winning bundle" through creative testing.

Strategic Execution:
Infrastructure: Built ad accounts and Instagram presence from the ground up.

Multi-Stage Funnel:
Subscription-based campaigns to build a community.
Webinar registration campaigns for lead nurturing.
Direct-to-sale campaigns for immediate conversion.
A/B Testing: Extensive testing of landing pages and creative assets.

Key Results (May 23 - July 23)
Brand Awareness: Increased Instagram reach from 28 to over 314,000.
Lead Generation: 3,833 total leads acquired.
Efficiency: Achieved a low cost per lead of $0.69.
Website Traffic: 579 direct registrations on the purchase site.

Financial Summary:
Total Ad Spend: $2,661.
Total Sales: 79 course enrollments.
Cost Per Acquisition (CPA): $33 per sale.
Total Sales: 79 course enrollments.
Cost Per Acquisition (CPA): $33 per sale.