Meta Ads for Online Speech Therapy (EU)

Target Market: European Union (EU).
Niche: Remote therapy for children with severe speech disorders (Alalia, SRD).

Objectives & Challenges:
Primary Goal: Recruit the first 10 students for the program.
Target Audience: Parents of non-verbal and non-contact children with complex diagnoses.
Strategy Goal: Build high-level trust through authentic content rather than "staged" marketing.

Winning Strategy: Authenticity First:
Core Approach: Replaced "polished" ad creatives with raw, live Instagram footage.
The "Before & After" Trigger: Showcased real video progress of children before therapy vs. results after one year.
Key Insight: In sensitive niches, parents buy into "real progress" and hope, not just professional services.

Campaign Performance & Results:
Total Ad Spend: €1,322.
Reach: 68,600+ unique accounts.
Leads Generated: 121 high-intent applications.
Cost Per Lead (CPL): €10.93.
ROI: +350%.

Conclusion & Scaling:
Outcome: The first batch was fully booked within 1.5 months.
Key Success Factors: Narrow audience targeting combined with high-trust video cases.
Current Status: The project is successfully scaling; recruitment for the second batch is underway.