Marketing Manager / Target Manager

Paid Social Specialist | Team Lead | Performance Marketing Expert

I am a marketing manager and paid social specialist with more than 9 years of experience in digital marketing, lead generation, and performance advertising. I help businesses build advertising systems that bring qualified leads, support brand growth, and improve return on ad spend across local and international markets.

My core approach is based on clear analytics, strong audience research, efficient testing, and practical campaign optimization. I work with both local and international projects, helping businesses launch, scale, and improve advertising results through structured strategy, creative testing, and performance-focused execution.

I specialize in targeted advertising for service businesses, beauty brands, educational projects, online products, events, and commercial businesses. My work combines media buying, funnel logic, creative production, retargeting, and data analysis to achieve stable lead flow and stronger campaign profitability.

Core Areas of Expertise

● Paid social advertising
● Lead generation
● Performance marketing
● Facebook Ads and Instagram Ads
● VK Ads
● Retargeting and funnel optimization
● Audience research and segmentation
● Creative strategy and ad production
● Campaign analytics and KPI optimization

Professional Experience

Team Lead, Paid Social Department

Traffic Agency
September 2025 – Present

  • Lead a team of paid social specialists and manage full-cycle advertising projects.
  • Develop media strategy, planning, task allocation, and quality control across campaigns.
  • Audit existing campaigns, analyze efficiency, optimize funnels, and improve advertising profitability.
  • Build internal processes, train specialists, and introduce standards and best practices.
  • Work with markets in Europe, the USA, and the CIS, including highly competitive niches.
  • Maintain stable growth in campaign performance and a high level of service for clients.
  • Promotion for beauty, education, events, and commercial projects

Independent Practice / Freelance Paid Social Specialist

July 2020 – Present
Saint Petersburg / Montenegro / Remote

  • Launch and manage targeted advertising campaigns in VK Ads, Facebook Ads, and Instagram Ads.
  • Create static and video creatives, ad copy, and conversion-oriented campaign structures.
  • Analyze target audiences and competitors.
  • Set up retargeting, funnel logic, and automation tools, including Senler.
  • Test hypotheses and optimize campaigns for lead cost, reach, and ROI.

Industries worked with:
Beauty salons and studios, online schools and courses, music and artist promotion, automotive projects, events, webinars, offline businesses, and a private school in Montenegro.

Paid Social Specialist

Profdigital Advertising Agency
March 2022 – November 2023
Moscow

  • Set up and optimized advertising campaigns in VK Ads, Facebook, and Instagram.
  • Developed quizzes, ad creatives, and supporting campaign materials.
  • Collected and analyzed campaign data to achieve KPI targets.
  • Worked primarily with beauty businesses, nail studios, and beauty salons.

Paid Social Specialist

Finkont LLC
October 2021 – February 2022
Saint Petersburg

  • Set up and analyzed advertising campaigns in VK and Facebook.
  • Managed Instagram content: posts, visuals, and page support.
  • Purchased advertising placements in VK communities.
  • Worked in the business education and professional training sector.

Marketing Manager and Brand Promotion Specialist

Chelny.online LLC
January 2017 – September 2020
Naberezhnye Chelny

  • Communicated with clients, prepared requests, and coordinated with execution teams.
  • Worked on company growth strategy, sales funnels, offers, and promotions.
  • Supported brand development and business promotion activities.

Education

Skillbox

Advertising Specialist / Paid Social Specialist
2022

Training Center “RAZVITIE”

Facebook and Instagram Advertising Specialist
2020

Saint Petersburg Law Institute (Branch of the Academy of the Prosecutor General’s Office of the Russian Federation)

Law / Jurisprudence
2015

Key Skills

  • Paid social campaign setup
  • Audience research and targeting
  • Pixel and analytics setup
  • Banner and ad creative creation
  • Campaign analytics and reporting
  • Google Analytics
  • Yandex Metrica
  • Lead generation
  • Retargeting
  • Promotion of offline locations through geolocation-based ads
  • Website promotion
  • Quiz funnels
  • Chatbots
  • Figma
  • Team collaboration
  • Marketing strategy development
  • Analytical thinking
  • Time management
  • Creativity
  • Campaign testing and optimization