Marketing Diagnostics and Development Strategy
Development and promotion consulting helps companies make more effective marketing decisions before they spend time, money or effort in the wrong direction. We review the niche, offer, website, advertising and growth opportunities before launch.
from €350We audit the current situation, identify weak points, and create a map of solutions and launch priorities.
Our consulting services are designed for experts, personal brands, small businesses and service companies that need a clearer offer, stronger positioning, better communication and a more practical path to growth.
We help clients step back from day-to-day noise and look at the bigger picture: what exactly they sell, to whom, through which channels, and with what message.
Consulting may include offer development, service positioning, target audience definition, content direction, advertising logic, website recommendations, launch preparation, communication structure and priority planning. Many companies do not need more tools. They need clearer thinking, better sequencing and fewer unnecessary actions. This is where strategic consulting is useful. We help determine what supports growth, what slows it down, and what should be simplified or improved first.
Our development and promotion consulting is suitable both for companies at an early stage and for established projects that need a stronger structure and better results. We combine strategy, analytical thinking and practical digital experience to help businesses grow with greater confidence. For clients in Montenegro and beyond, consulting becomes a way to reduce chaos, clarify direction and build a promotion system that is easier to manage and scale.
Plans & packages
Choose the scope that fits your task. Package details can be adjusted before the start.
START
- Analysis of the business, product or service
- Identification of main customer groups
- Offer analysis
- Express analysis of key competitors
- Audit of a website or social media page
- Assessment of current customer acquisition methods
- Identification of issues that prevent enquiries
- Recommendations: what to fix first
- Selection of 2–3 suitable promotion channels
- First-action plan for 30 days
- Consultation on the results
- Brief written report
SYSTEM
- Includes everything in the Start plan +
- Deeper analysis of the target audience and its needs
- Analysis of key competitors and their offers
- Company positioning review
- Development of a strong customer offer
- Detailed website audit
- Customer journey analysis
- Review of Instagram/Facebook and other channels
- Analysis of existing advertising
- Assessment of enquiry handling and return paths
- Recommendations for CRM, Telegram and other touchpoints
- Priority improvement plan for 60 days
GROWTH
- Includes everything in the Sales System plan +
- Expanded market and competitor analysis
- Audience segmentation by priority
- Offers for different customer groups
- Analysis of products or services
- Analysis of pricing and offer logic
- Detailed assessment of active advertising channels
- Analysis of search promotion and website structure
- Assessment of Google, Instagram, Facebook and other channels
- Content ideas that generate enquiries
- Repeat-sales recommendations
- Recommendations for ad messages and landing pages
- Customer path from advertising to purchase
- Metrics that need to be tracked
- 90-day promotion plan with priorities
STEP UP
- Includes everything in the Sales Growth plan +
- Comprehensive analysis of the entire marketing system
- Analysis of the current business model and sales directions
- Assessment of the potential of new products and services
- Analysis of new markets and customer groups
- Competitor comparison in selected markets
- Recommendations for adapting the offer to the target audience
- Company presence strategy: website, Google, social media, etc.
- Distribution of tasks between channels
- Advertising budget recommendations
- Workflow automation recommendations
- CRM, customer database, repeat sales and newsletters
- Analytics and key-metrics system
- Priority setting: 3 months, 6 months, 1 year
- Detailed 6-month development plan
- Final strategic consultation