10 Website Mistakes That Prevent Sales
You invested in a website and launched advertising. Visitors arrive, but there are hardly any orders. Sound familiar?
The problem is not always the advertising or a lack of visitors. Sometimes people want to buy but cannot find a price, understand the delivery terms or place an order from their phone. Check your website against these 10 points to find out what may be preventing customers from buying.
1. It is unclear what you offer
Open the home page and try to answer within five seconds: What does the company sell? Who is the product for? Why should someone contact this company?
If visitors see only generic claims about quality and professionalism instead of a specific offer, they have to search for the information themselves.
What to fix: Place a clear headline, a description of your offer and a prominent order button at the top of the page.
2. The mobile version is inconvenient
Small text, buttons too close together and photos extending beyond the screen make it harder to buy on a smartphone.
What to fix: Open the website on your phone and complete the entire journey from the home page to submitting an enquiry.
3. Prices are hidden
A customer finds a suitable product, but instead of a price sees an invitation to message a manager. Not everyone wants to spend time chatting just to get basic information.
What to fix: Display current prices, service-package prices or a clear method for calculating a custom order.
4. The order form is complicated
If purchasing requires registration, many fields and several confirmation steps, some visitors may abandon checkout.
What to fix: Keep only necessary fields. Allow orders without mandatory registration when registration is not required to provide the service.
5. Delivery and payment terms are unclear
A customer adds products to the cart but does not know whether you deliver to their area, how much delivery costs or how they can pay.
What to fix: Show delivery, collection, timing, payment methods and additional charges before checkout is completed.
6. Product information is insufficient
One photo and a short name are not enough, particularly when buyers need to choose a size, weight, configuration or technical characteristics.
What to fix: Add high-quality photographs, detailed descriptions, specifications, stock availability and answers to frequently asked questions.
7. The website does not inspire trust
Information about the company, contact details, authentic photographs, purchase conditions or completed projects is missing.
What to fix: Introduce the company, show work examples, add verified customer reviews and provide accessible contact methods.
8. Visitors do not know what to do next
Someone reads your offer, but the order button is hard to notice, the enquiry form is hidden or contact details are difficult to find.
What to fix: Place clear action buttons near the main offers and check that they actually work.
9. The website is slow or has errors
Pages take too long to load, the cart resets or forms fail to submit. Even an interested buyer may give up.
What to fix: Test loading speed, all forms, buttons, the cart and notifications on different devices.
10. Sales analytics is not configured
You can see visitor numbers but do not know how many people open the catalogue, add an item to the cart or submit an enquiry. Without that information, it is difficult to locate problems.
What to fix: Track the main actions and regularly review the customer journey from the first visit to purchase.
How can you check your website’s effectiveness yourself?
Ask someone who has never used your website to find a particular product or service and place a test order. Do not give them hints. Observe their questions, where they get stuck and how long ordering takes.
Then check the numbers: how many visitors come, how many make enquiries and how many enquiries turn into purchases.
Important: A lack of enquiries does not necessarily mean the website is at fault. Your ads may be reaching the wrong audience, or your offer may not match buyers’ expectations.
How can Growth Marketing Agency make your website more effective?
We analyse site structure, ease of ordering, the offer and the customer journey. We help identify changes that make it easier for visitors to contact the company and buy.
Consultations and audits — from €25. We will discuss your project, identify possible obstacles to sales and determine the necessary improvements.
If the existing website does not meet your business needs, we will propose a suitable development option:
- Landing page — €130.
- Brochure website, 3–5 pages — €230.
- Company website, 6–7 pages — €330.
- SITE CAFE for cafés, restaurants and delivery — from €500.
- SITE BUSINESS with a catalogue and order system — from €950.
The scope of features and the cost of additional development are agreed individually.
Your website should do more than attract visitors: it should help turn them into customers.
Tell us about your business and goals. We will help determine whether you need to improve the existing site or develop a new sales system.
