How to Attract Customers in Montenegro
A café in Budva runs ads in Russian, but its website has no menu in Montenegrin or English. A local resident cannot find the necessary information, a tourist does not understand the delivery terms, and the administrator repeatedly translates the same answers by hand.
It is not enough to add languages: the entire customer journey, from the first ad to placing an order, must be clear. Here are five steps for promoting a business in Montenegro to residents and international customers.
1. Understand the needs of different customers
A Montenegrin-speaking customer may care about service conditions, the address and opening hours. A Russian-speaking buyer may want a detailed service description and ordering instructions. An English-speaking guest may need information about the location, availability and how to receive the service.
These are possible needs, not characteristics shared by everyone in a language group. Study your own customers’ questions and tailor your offers to their needs.
2. Make it easy to buy in the customer’s chosen language
A language switcher is useless if only the home page is translated. Customers need understandable descriptions, prices, order forms, delivery and payment conditions, and contact details.
Prepare language versions of the key pages. Manually check translations of service names and local terms. Addresses, prices and actual conditions must be accurate in every version.
For a café, this means the menu and shopping cart; for a salon, services and appointments; for a shop, the catalogue and delivery information. You do not have to launch three languages at once: start with the languages in which you already receive enquiries.
3. Adapt the advertising, not just the wording
Choose an appropriate offer and landing page for each audience. In Google Ads, you can test search terms in individual towns. On Instagram and Facebook, you can test different messages and images.
The language of an ad does not guarantee that only speakers of that language will see it. Check the platform settings and actual results. Compare not only clicks but also enquiries, orders and customer acquisition costs.
4. Set up enquiry handling
Advertising in three languages will not help if a customer clicks “Order” and receives a reply in a language they do not understand.
Specify which languages your team can use, prepare templates for common replies and assign responsibility for handling enquiries. If an employee does not speak the customer’s language, arrange for the enquiry to be passed to a colleague.
Automatic notifications and a unified order system help prevent enquiries from the website and messengers from being lost.
5. Check the customer journey before launch
Open each language version of the website on a phone. Try to find the price and order terms and submit an enquiry. Check that the employee receives a notification and the customer gets confirmation.
Then track results separately by language and advertising campaign. This will help identify which offers attract buyers and where problems occur during checkout.
How can Growth Marketing Agency help your business?
We develop websites and set up advertising according to the business, its customers and the geography of its sales.
CREATING A SIMPLE WEBSITE:
- Landing page — €130.
- Brochure website, 3–5 pages — €230.
- Company website, 6–7 pages — €330.
- Additional language versions for these packages are priced separately.
SITE BUSINESS — from €950.
A business website with a catalogue, enquiries, a management system and the option to create several language versions. The exact price depends on the required functions and number of languages.
ADVERTISING SETUP:
Instagram and Facebook — from €950. GOOGLE START package — €1,450, including the €700 advertising budget specified in its description. We will select appropriate promotion channels and agree on the scope of work according to your goals and budget.
Want to attract more customers in Montenegro?
Tell us which town your business operates in, what products or services you offer and in which languages you receive enquiries. Growth Marketing Agency will help you develop a multilingual website and organise promotion so customers can move easily from an ad to placing an order.
